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Our Story
Founded in 2016, Safe Cycling began as a passion project aimed at reducing cycling accidents and raising awareness about road safety. Inspired by the growing number of cyclists and the need for safer streets, we knew we had to make a difference.
At Safe Cycling, safety isn’t just our service – it’s our mission.
SAFE IS BETTER
Safe is Better
MISSION
Create the safest racing environment.
VISION
Become the global leader in safety innovation for cycling races.
VALUES
We lead with safety, think with innovation, act with integrity, grow through partnership, and always keep it simple.
Looking Ahead
As cycling evolves, so does our safety vision. We’re integrating new tech, expanding partnerships, and setting higher standards to meet the future of racing—across cycling and all sports.
- Innovation and Growth
- Future Goals
- Impact Beyond Cycling
- Strengthen Partnerships
Power in Partnership
Safer races, together.
Beyond Cycling
Safety for every sport
17 500 +
Positions protected
13+
Working in numerous countries
200+
Races a year
1000+
Races of experience
Our Impact
With over 1,000 races of experience and a proven track record, we’re protecting and enhancing safety at events worldwide, from local races to major international competitions.
- Proven Track Record
- High-Quality Standards
- Continuous Innovation
- Comprehensive Safety Solutions
Collaboration with Riders
Our dedication to innovation for safety is fueled by feedback and experiences of professional riders. Their input drives our commitment to rider-centric safety solutions.
- Continuous Adaptation
- Data-Driven Insights
- Rider-Centric Safety Solutions
- Collaboration with Teams
Direct Feedback
We act on rider feedback instantly to improve safety during the race.
Adapting on the Go
We adjust safety measures in real-time to fit changing conditions.
Rider-Driven
Our solutions are shaped by insights from professional riders.
Get Involved
There has never been a better time for safety than right now.